HOW TO MAKE MONEY ONLINE 2019 WITHOUT A WEBSITE.: June 2019

An effective opt-in offer must:

Offer a Targeted Solution

Your opt-in offer doesn’t have to solve all of your audience’s problems.
As a marketer, it’s tempting to want to offer a wide range of solutions in order to cast a wide net. While that aspiration is admirable, an opt-in offer isn’t the place to exercise it. Just as we’ve encouraged in target audience research, narrow is better. Being too broad can negatively impact your business and exhaust your resources and team.
Take Bonafide, a marketing agency, for example. They offer a (super) wide variety of services, but their Rebranding Checklist focuses on one precise pain point: How the heck can I start the rebranding process? This helps their customers stay focused and reach a single targeted solution, making it a much more powerful offer.

Be Consistent With Your Overall Message or Product Offering

The purchase (or download) path on which consumers travel is a fragile one. Bombarded with constant noise and distraction, it’s easy to change direction with a simple click. For a moment, remove your marketer hat and put on your consumer one. When browsing the web, how often do you jump around websites, pages, and posts? How many tabs do you have open right now? Don’t think that your audience doesn’t behave the same way.
It’s this fragility that makes consistency so important. Your opt-in offer must match your overall message and offering, especially that of the content you used to pitch your opt-in offer.

Provide Value Not Otherwise Offered on Your Website or Blog

While your opt-in offer must remain consistent with your overall message, it doesn’t have to mirror it. If your audience can go elsewhere on your website or blog to access the information within your opt-in (without providing valuable personal information), why would they download it?
For an opt-in offer to be valuable enough to warrant sharing information, it must not be accessible elsewhere on your site. Your opt-in offer must dive deeper and provide bigger, better information. It can’t simply be a blog post disguised as a well-designed pdf; it must be more distinctive.

Enticing Opt-In Offer Ideas

1. Newsletter

Ah, the classic promise to subscribers—a recurring newsletter full of updates, offers, and “members-only” information. This is a solid opt-in offer, especially if you’re already in the business of churning out content.
But if you’re not, beware. Newsletters require a lot of fresh material and variety. Plus, your newsletter is likely one of many that your audience sees in a week.
On the bright side, an email newsletter is one of the easiest offers to craft and maintain. All you need is an email marketing platform like MailChimp or Drip, and time (which, funny enough, can be the most expensive resource).
This is yet another area where catering to a specific niche can help your newsletter’s success. The Love Assembly, for example, is a travel, style, and life inspiration blog dedicated to inspiring and motivating young women to live more creative and curious lives. In their newsletter, The Love Assembly offers exclusive travel information, inspiring content, and information about giveaways and travel opportunity. By focusing on a specific niche, The Love Assembly is able to provide valuable, unique information to their audience.

Ebook

An ebook is most marketers’ go-to for opt-in offers. On the surface, ebooks promise exclusive, concentrated content that can be downloaded and kept for the long term. This promise of ownership alone is enough to motivate some people to opt-in.
Thankfully, ebooks don’t have to be hundreds of pages long to be useful. In this case, quality matters much more than length. An information-packed ebook could be anywhere between five and 10 pages long and still provide greater value than a blog post.
Ebooks do require extra time and resources outside of a traditional editorial calendar. Once you’ve decided what topic to delve into, assign one or two writers and editors to craft the content. Ebooks should also contain much more than just words. Consider hiring a graphic designer to make your information easy to navigate and digest. Here’s a comprehensive resource on how to create a high-converting ebook for every budget.
Marketing software company HubSpot offers a wide variety of ebooks, guides, and content-related offers on their website. One of their most popular offers is their Content Marketing Workbook, available to anyone who completes their form.

One-Pager

There are many terms to describe this type of content: tip sheet, blueprint, cheat sheet, checklist, worksheet, or template. The goal with this opt-in offer is to make each subscriber’s life even easier by doing some of the work for them.
A cheat sheet or checklist is also an excellent display of your skills and services, which is why it’s useful for most businesses and industries. Whether you’re a business blogger or online mattress store, there’s almost always a process or practice you can illustrate with a worksheet.
For the business blogger, it might be a small business marketing plan template. For the mattress store, it might be a checklist of things to consider when buying a new mattress. The possibilities here are endless. And you can also create them pretty quickly and inexpensively.

Case Studies

Case studies are a phenomenal way to showcase your expertise within your niche and help you craft a narrative about your customers’ successes. Case studies can be great opt-in offers if you enjoy storytelling as a means of marketing. A great way to think about case studies is placing real life examples behind all those bullet points about your products and services on your website.
Case studies are also fantastic incentives, because they create a sense of community among an audience and show readers that there are others just like them. Readers typically like when you keep things real, especially when faced with a specific problem or hurdle, and case studies are a great way to do just that
Offering a free course as an opt-in incentive is yet another way to spread your knowledge and demonstrate your expertise. The best part about this type of opt-in offer is that it can be offered in practically any medium—text, video, slideshow, and more. And once you’ve created it, the course can be repurposed and shared for months or years (depending on its relevance).

Member-Only Forums or Communities

We all want to belong, don’t we? Especially to something exclusive and catered to our industry or interests. That’s why offering access to a members-only community can be such an effective opt-in incentive. You provide a place where like-minded people can gather and benefit from shared knowledge on a targeted subject, and subscribers provide their personal information for access

Create Opt-In Offers Readers Can’t Resist

There are so, so many types of opt-ins you can use to grow your email list—. These are just a few of our favorites that have been successfully employed by Foundr, and some of Foundr’s own readers and customers.
Regardless of what type of incentive you offer in exchange for an opt-in, remember this: The goal is to make an offer your audience can’t refuse. Make an offer so good that your audience might consider paying for it.
Keep your opt-in offers relevant, targeted, and consistent, and you’ll watch your email list surge with new subscribers.https://mediachioma.wixsite.com/omacharis

HOW TO MAKE MONEY ONLINE 2019 WITHOUT A WEBSITE.

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Characteristics of Effective Opt-In Offers